User interactions on Instagram decreased an overall 33% from the first quarter of 2015 to the first quarter of 2016, according to social media analytics company Quintly. Video interactions decreased more substantially than image interactions, with video interactions down 39% and image interactions down 27%. The changes affected accounts with a high number of followers more so than accounts with less followers. The study is based on an analysis of 13,000 Instagram profiles, and considers both 'l...
User interactions on Instagram decreased an overall 33% from the first quarter of 2015 to the first quarter of 2016, according to social media analytics company Quintly. Video interactions decreased more substantially than image interactions, with video interactions down 39% and image interactions down 27%. The changes affected accounts with a high number of followers more so than accounts with less followers. The study is based on an analysis of 13,000 Instagram profiles, and considers both 'l...
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